Friday, May 09, 2008

Patagonia Catalogs

I love Patagonia catalogs, because they not only advertise clothes, they inform the world about environmental issues.

Few clothing catalogs actually give consumers a chance to buy clothes and read quality writing all at the same time. Patagonia catalogs always have wonderful pictures of surfers and waves and mountains and hikers. And the essays are top notch stuff.

Were it not for Patagonia catalogs I would not know about Conservacion Patagonica, a non-profit organization focused on the preservation of wildlife and ecosystems in the Patagonia region of Chile and Argentina. In short, Convervacion Patagonica wants to create Patagonia National Park, which is a great idea. You can find more information at Patagonia.com. Click on the site's "Environmentalism" link and head for "What We Do."

Other essays focus on outdoor activities like rock climbing and canoeing. The guys and gals at Patagonia tout adventure, adventure, adventure with the mindset to act responsibly along the journey. It's just plain noble.

Pick up a Patagonia catalog. Look at the pictures. Read the essays. Order up a ringspun organic-cotton shirt or two as well.