Wednesday, December 17, 2008

New Balance's 993
























Image source: Niketalk.com

Here are the New Balance 993s. NB's 992s are a thing of the past now. Probably to avoid consumer confusion, New Balance likes to discontinue a popular model in favor of its latest gold standard, which is so similar to its predecessor.

The 991s stayed in the marketplace for years before the 992 rolled out. Now we're already looking at the 993. This seems like a rather quick turnaround for New Balance.

The 993 is a hybrid, featuring design cues from both the 991 and the 992. This makes for a familiar-looking product that also happens to be new and fresh. The 993 looks like a successful and logical progression for New Balance.

Somewhere some hardcore New Balance aficionado is already rocking these before everyone else. You go hardcore New Balance aficionado. You go.

If stability shoes didn't hurt my lower back, I would probably buy a pair of 993s even though I prefer Nikes to everything else. The only knock about these types of shoes, 991 though 993, is that New Balance only offers them as a stability runner. Why NB doesn't put the same upper on a neutral sole perplexes to this day. It doesn't make sense. This is one reason why I have never owned a New Balance shoe. Plus, historically, I am not a New Balance guy. During the 1980s, I couldn't figure out why anyone would wear a shoe with a large, awkward letter of the alphabet on the side. New Balance's branding didn't take with me. Then New Balance updated its branding, italicing its N logo, making it smaller and more discreet. The makeover made New Balance products appear smarter and modern.

The 993 comes in widths just like the 991s and the 992s. Another thing about the 993, New Balance offers them in two different shades of grey, which I think is a great idea. Both shades can be found at Finishline.com. I assume the variances pay tribute to the earlier models the 993 is based on. They also come in black.