Tuesday, August 05, 2008

Batman's Box Office Record Not So Amazing

The Dark Knight passed the $400 million mark in just 18 days. The second-fastest movie to $400 million was Shrek 2. Poor old Shrek needed 43 days to do it. Never us mind the fact that ticket prices now are more expensive than in Shrek 2's era.

The latest Batman adventure is expected to overtake Star Wars soon in terms of dollars earned.

But ... but ... and this is so important ... if you adjust the sales to inflation, Gone With the Wind will still be No. 1 and Star Wars will still be No. 2. Those movies are still way ahead of Titanic and The Dark Knight in terms of actual box office success.

It's a good thing this blog exists because the public apparently needs to be reminded of this very important fact.

These modern box office gross stories reported in the press are so bothersome. They are never subjective, and people eat them up like they're candy.

Let's start running stories about the number of tickets sold because that's really the best way to measure things. The Dark Knight will not sell as many tickets as Jaws or E.T. The Extra Terrestrial. It certainly won't beat Star Wars or Gone With the Wind.

This whole Batman box office thing is such a farce.